27 May 2021
The City of Cape Town hosted its first Remote Work Webinar in partnership with Cape Town Tourism (CTT) and the Federated Hospitality Association of South Africa (Fedhasa) on Thursday, 4 June 2021.
The City brought together stakeholders from key tourism and hospitality organisations who shared insights on how and why to appeal to digital nomads.
The concept of these professionals on the move has been around for years, but became more of a norm when the Covid-19 pandemic forced the vast majority of office-bound workers to move their workspace to their homes.
Now, around 74% of professionals say they believe it will become the new normal, while 97% of employees and entrepreneurs say they want flexibility in terms of where they do their jobs, according to a Growmotely survey.
“We are constantly looking at changes in the industry and what it will look like in the future,” said the City’s Mayoral Committee Member for Economic Opportunities and Asset Management, Alderman James Vos.
“The rise of the digital nomad means that tourism players in both government and the private sector have to shift their approach so as to be more marketable to those who are blending aspects of work and vacations into a workcation.”