16 August 2021
Cape Town has been nominated across several Africa categories in the prestigious World Travel Awards – the most highly regarded awards within the travel and tourism industry.
These nominations come at a time when the industry is trying to recover from the devastating effects of COVID-19 and the ongoing travel restrictions.
The nominations include Africa’s Leading Beach Destination, Africa’s Leading Business Travel Destination, Africa’s Leading City Destination, Africa’s Leading Festival & Event Destination, Africa’s Leading Meetings & Conference Destination, Africa’s Leading Airport, Africa’s Responsible Tourism Award and Africa’s Leading Tourist Attraction to name a few.
Alderman James Vos, the City’s Mayoral Committee Member for Economic Opportunities & Asset Management, including Tourism, says that being nominated for such awards does not happen by chance.
“Voting is now open for the World Travel Awards, the travel and tourism industry’s gold standard for excellence. This year, Cape Town and its hotels, beaches, airport and other star attractions are all in the running. Recognition in the awards would send a loud and clear signal to a global audience of tourists – millions of whom are itching to travel – that Cape Town is open for business and tourism ready,” says Alderman Vos.
Tourism is a key driver of the economy for jobs and revenue. It’s also one of the industries hardest hit by the pandemic with severe impacts, says Alderman Vos.
“Moving forward our team developed a Tourism Bounce-Back-Strategy, a series of goals and campaigns aimed at stimulating supply and demand for Cape Town’s tourism and related sectors.
“The categories of the WTA line up with the City’s six pillar marketing and communication approach – to Visit, Live, Work, Study, Play & Invest in Cape Town. It is this very approach that underpins our goal to reach a broader variety of tourists, including business travellers, digital nomads, and domestic travellers.”
Vote for iconic landmarks such as Table Mountain, the V&A Waterfront, or Robben Island as a leading tourist attraction.
“These awards are globally recognised and winning in any of these categories would really give our local tourism industry the boost we need,” says Enver Duminy, CEO of Cape Town Tourism.
“Against the backdrop of serious concerns about the state of the tourism industry, we are delighted in the announcement that this leading destination has been nominated for a number of accolades. These nominations will go a long way to instill a sense of confidence in our world class destination. As a World Travel Awards nominee, Cape Town now has the possibility of winning the ultimate travel excellence accolade but we need votes!”
The City of Cape Town and Cape Town Tourism are encouraging you to help Cape Town win these awards! Get voting across all categories before the 31st August 2021, by using this link to vote: https://www.worldtravelawards.com/vote. Your vote helps Cape Town stand a chance at winning the ultimate travel excellence accolade.